Win users’ imagination and make them
simply love your brand

HOW TO CREATE
A NON-BORING
BRAND

// I am not going to sell you another course in those emails.
I’m sharing everything I’ve learned for free

WHAT’S INSIDE?

  • 8 emails over the course of 7 days with practical advice on how to build a brand

  • 5 years of knowledge from building our own brand that generated $18M GMV

  • 20k+ words of brand-building wisdom, delivered in a digestible format

  • Tools to define your audience and make it adore you

  • Frameworks on brand workshops, brainstorming brand sessions, brand heroes & personas, and more

THIS COURSE INCLUDES

LESSON 1

Seven commandments of a non-boring brand

LESSON 2

Archetypes and plots: tools for brand creation

LESSON 3

Holding a brand session

LESSON 4 & LESSON 5

Analyzing the blocks of the brand session deeper

LESSON 6

Brand building case with Lemon.io insights

Why agreeing with everyone is one of the biggest brand mistakes ever, and how to stand for what you truly believe in? — Learn more in the first lesson of the course!

If your brand is a person, what type of person should it be? — In the second lesson, we’ll talk about different personalities and how to choose the right archetype for your brand.

OMG! Should I do it all alone? — Of course not! In the third lesson, I’ll teach you how to hold a brand session. It’s going to be fun!

What are targeting and segmentation? How to find the right niche, and how some of the most famous brands did it? I’ll share real-life examples and find a solution for you.

How does the brand building look in practice? I will share all internal branding tactics we used as Lemon.io, from detailed personas with their dreams & fears to our brand story, brand matrix and brand essence.

ALEKSANDR VOLODARSKY

// Lemon.io founder

I started building Lemon.io in a highly competitive niche of hiring developers. I had no budget, no backups, and no prior experience building a brand. I had all the chances to fail — the idea of creating a brand-rebel that would be impossible to miss saved us.

Currently, Lemon.io is a 70+ people company with $18 million GMV. We became a platform for 1,000+ developers from different countries. We survived in the ruthless market without significant ad budgets and successfully fought for our share.


Would it be possible if we acted like an ordinary boring company? Definitely, no. In my course, I’ll share all the practical tips that helped us build a non-boring brand that attracts attention and generates profit.

// I am not going to sell you another course in those emails.
I’m sharing everything I’ve learned for free

// I am not going to sell you another course in those emails.
I’m sharing everything I’ve learned for free

© Aleksandr Volodarsky. All rights Reserved